Alex Witty: Turning F1 Tyres into Sneakers

I sat down the innovative entrepreneur ⁠⁠Alex Witty⁠⁠ — designer, CEO and founder of Compound Footwear, a sneaker brand made from Formula 1 tyres.

From growing up with a dad who worked alongside Ayrton Senna, to launching his own sustainable fashion label during COVID, Alex shares the behind-the-scenes of turning Motorsport waste into wearable street style.

We talk about the wild ride of building a brand, creating opportunity out of luck, and how Formula 1 is shaping the next generation of fashion, fandom, and future thinking.

Thank you so much, Alex!

•  Watch the full episode on socials ⁠⁠@lifestyleleven⁠⁠

• Explore ⁠⁠compoundfootwear.com⁠⁠

• New episodes drop on the 1st and 11th of every month

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